Advertising and Public Relations Research

ISBN:0765624184

ISBN13:9780765624185

Publisher:Routledge

Authors:Donald W. Jugenheimer, Donald W Jugenheimer, Samuel D. Bradley, Samuel D Bradley, Larry D. Kelley, Larry D Kelley, Jerry C. Hudson, Fogarty KleinMonroe, Jerry Hudson

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Advertising and Public Relations Research Description

Advertising and Public Relations Research 0 Edition This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
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